Ocala/Marion County Celebrates National Travel and Tourism Week
In honor of National Travel and Tourism Week (NTTW), the Marion County Board of County Commissioners presented a proclamation at the BCC Meeting on Tuesday, May 6 recognizing NTTW and the immense contributions of the tourism industry to the local economy and quality of life.
According to the latest economic impact of tourism research (conducted from April 2023-March 2024), Marion County welcomed 1.4 million visitors, who generated more than $1 billion in economic impact in just one year. Visitors spent more than $682 million directly on accommodations, restaurants, groceries, transportation, attractions, entertainment, and shopping. Additionally, visitor spending saves locals $466 in taxes per household annually.
“Tourism is vital to Marion County’s thriving economy and high quality of life. Our natural wonders continue to attract events and visitors from all over the world,” said Loretta Shaffer, Marion County Tourist Development Director. “Travel and tourism are an economic powerhouse for our community, and this week is a chance to celebrate the vital role the industry plays in driving economic growth, creating jobs, and enhancing the quality of life for our residents. It’s an essential part of our identity and prosperity that allows us to operate without a state income tax.”
In honor of NTTW, the Ocala/Marion County Visitors and Convention Bureau will be releasing a new episode of the Marion Insider’s Guide—so stay tuned to Commissioner Carl Zalak’s Facebook Page, @ZalakTheCommish, or OcalaMarion.com/the-Marion-Insiders-Guide for the next episode!
As part of the celebration, the Ocala/Marion County VCB is also launching a photography contest, inviting local residents and visitors to showcase the beauty and unique character of the area. The winning submission will be featured on an official Ocala/Marion County postcard. For more information on entering the contest, CLICK HERE.
The Ocala/Marion County VCB would also like to announce that last month the team won two prestigious awards for destination marketing, Internet Advertising Competition (IAC) award for Best Online Campaign, and the eSTY award for Best Family-Friendly Marketing Campaign.